LinkedIn Backstage
Welcome to the LinkedIn Backstage
Built on over 17 years of hands-on experience using LinkedIn, LinkedIn Backstage brings together everything I’ve learned from working with a wide range of clients — from students just starting out to global corporations.
Learner Level
The Learner level is designed for individuals who want to get more out of LinkedIn. Whether you’re just beginning or looking to refine your presence, this level gives you access to essential resources that lay strong foundations and introduce proven strategies to help you grow.
You’ll gain practical tools and insights that offer incredible value, setting you up to achieve your goals on the platform — whatever they may be. Some common goals our members work toward include:
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Securing a new job
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Generating high-quality leads
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Raising awareness of their products or services
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Building and nurturing engaged communities
Wherever you’re headed on LinkedIn, LinkedIn backstage is here to help you get there — smarter and faster.

I have designed this academy to be useful to you wherever you are on your LinkedIn journey. It is full of implementable hints and tips and will be updated as a minimum once a week. It will show you how to get engagement, activity strategies that get results and how to use the database element. so if you are a start up or an established business, job seeker or career mover.
Also LinkedIn is Industry and role agnostic there is everything you need to help you on that journey.
LinkedIn Backstage is based on my Four Pillars of LinkedIn Model which I have used in my training for a few years, from Individuals to teams.
The 4 Pillars are the fundamentals of the platform and if you do not get these sorted then you will not be consistently be successful on the platform. With my experience on the platform I suggest they are around 80% of what you need to know on LinkedIn with the remaining 20% being nuanced to the clients needs.
The 4 Pillars
1 Initial engagement
2 Profile optimisation
3 Activities
4 Search

Features of LinkedIn Backstage
The Benefits of Joining
LinkedIn Backstage is designed to give you clarity, confidence, consistency context and certainty on LinkedIn—whatever stage you’re at here’s what you’ll gain:
Clarity: Learn how to optimise your profile so the right people find you more often
Confidence: Know what to post, when to post, and how to grow meaningful engagement.
Consistency: Keep momentum with monthly webinars, group support, and regular resources.
Context: Know how to search and be found and use context to be more targeted
Certainty: Have certainty in what you do on LinkedIn has a proven strategy and is targeted, and that it will save you time as well.
Learner Membership Benefits
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2 x Monthly webinars with live Q&A
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4 x drop in sessions
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Closed LinkedIn groups for peer support
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A Resource library packed with guides, videos & template
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Weekly LinkedIn update information
Features of LinkedIn Backstage
ADDITIONAL ITEMS
As well as the resources that come with your investment I will also be adding complimentary and chargeable benefits from my library and also trusted associates. This is a selection of planned items
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AI assistant
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AI Workshop
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Canva Workshop
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Goal setting Workshop
The Investment required for Learner membership is £25/month but you can level up
LinkedIn backstage is open to all and location is no restriction with members in America already enjoying the benefits


Tony is also a public speaker and can often be found at Expo’s on stage, doing a seminar, running a workshop or on a stand.
If you want an expert speaker then lets talk





